Video search has a long way to go before the technology actually works. But another questions is sitting in the background: even if the tech gets sorted out, will consumers use a search box they way they now use a remote? I've posted some thoughts on Search Engine Land - check it out.

Could there be anything specific to the online video experience that differentiates it from other forms of web content? Certainly, we see variations in conventional media. People consume print media very differently from television, and that difference might have an analog in the online space.

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Searching For "Kitten Videos?" Me Neither

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Companies are starting to realize that people are flocking to online video, spending their couch time staring down at a laptop, Cheetos on hot stand-by. Scary news if you're a TV network - so what do you do? Try to build a video portal of your own. Only sexier! And more sophisticated! And... ooops - they just lost their audience.

Search engines can't find clips inside that fancy all-in-one video players. What's the alternative?

Individual landing pages for every video in their inventory. This reflects our newfound priority, which is to provide a variety of entry points that attract a wider viewing audience. In case this all sounds familiar, it's because this is exactly what YouTube does. Before YouTube was a Google property, one of its top priorities was to achieve widespread visibility in search results.

Here's the rest:
The Trouble With All-In-Zero Video Players

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